This post was written by Jules Goddard, Fellow of the London of Business School, thought leader, and author. Jules will be delivering the keynote at Me Learning’s upcoming FREE virtual event – Stand Out. In this post, he breaks down three themes that will discussed.

How to stand out personally

How much real control do we have over how we are perceived by others? Isn’t the self a blend of destiny, deliberation and drama (chance)? How can we be authentic when we don’t know the difference between self-awareness and self-invention?

A few stand out for what they produce, but even Beethoven was in despair.

A few stand out for their insight and fortitude, but we can’t all be Galileo.

So how can we stand out (in the right way)? What do we truly have control over? In process terms it is inputs rather than outcomes that we control. We can control our preparation and our behaviour (even that feels alien at times), but expecting a particular outcome is frivolous and fraught with danger.

So how can you choose your behaviours to increase the probability (and that’s all it is) of being positively distinct?

How to make your organisation stand out

The business world is obsessed with benchmarking and ‘best practice’, and paying thousands to advisers who report on how you can be as good as your competitors.

Surely you want to be better? Surely you want to pioneer, to lead?

You may be distinct in what you produce – but the world catches up fast.

You may be distinct in the quality of what you produce – but Lada cars are a thing of the past.

You may be distinct in how efficient you are, how quick to market – but being first is exhausting.

You may be distinct in how you treat others – but fairness and inclusivity is high on everyone’s agenda.

You may be distinct in how you deliver the triple bottom line (people, profit, planet) – but isn’t that old news?

You may be distinct by the experience you create for your clients, to leave them with positive feelings that appeal to more than the rationale.

How to tell your story

Stories stick. They activate more parts of the brain than facts alone. Through narrative we have told the history of the world, appealing to countless generations.

But it’s the telling of the story rather than the twists and turns of the narrative that stand out. Shakespeare was not renowned for his clever plotting but rather, the beauty of the language telling universal and relatable truths _ Join us on May 25th at 1:00 pm BST for our a FREE virtual event where we’ll unpack these three themes and discuss how you and your organisation can in a world which is changing rapidly.There will be 3 live workshops to improve your own skills. Regster here today –

For more about Me Learning, visit our Perform website or contact our Director of Behaviourial Learning, Roger Ayres at or on LinkedIn.

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