How long does it take to establish how your data is being tracked and used?

May 4, 2018

In the wake of the Cambridge Analytica scandal and the flurry of companies updating their privacy and cookie policies to meet new the new general data protection regulation (GDPR) and UK Data Protection legislation this month, we looked at the nation’s favourite websites to see how long it would take you to read them all.

After analysing the top 50 most used websites and apps in the UK, we found that the average person would need to spend over 1,000 minutes to read all the combined privacy and cookie policies. That’s almost 20 hours of reading time just to understand what data is being tracked and what it’s then being used for.

The Government’s deadline for all organisations that hold customer data to meet the new regulation and legislation is fast approaching on 25 May 2018, and many companies have been contacting users to update their policies.

However, Me Learning discovered in their research that many of the UK’s top websites and apps haven’t updated their policies for over five years, with some policies as old as 2010.

Despite the deadline only weeks away, companies still show a lack of understanding when it comes to GDPR and the new legislation.

Me Learning offers a range of GDPR training courses for staff, stakeholders, marketers, HR professionals and board members, which has been endorsed by specialist data privacy lawyers Clayden Law.

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