C of E – GDPR for the marketer

Name: C of E - GDPR for the marketer
SKU: OCS-BDBD91
Price: 10.00 GBP
Availability: InStock

3 hours

12 months access

Unlimited replays

Digital certificate

In association with the Chartered Institute of Marketing (CIM) and co-written by our legal partners at Clayden Law, this engaging training course provides guidance on how to ensure your marketing campaigns are compliant with the GDPR.

A must for those in the marketing industry.

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This easy-to-understand course takes an in-depth look at many of the key areas of the General Data Protection Regulation (GDPR) that have a direct impact on marketing including opt-ins, double opt-ins, opt-outs, consent, legitimate interests, email marketing, text marketing, direct marketing campaigns and more.

It highlights the differences between B2B and B2C marketing and the challenges the GDPR poses to the marketing list industry – as well as exclusive advice directly from the Head of Marketing Communications at the CIM, James Farmer.

Learn what the GDPR is and the rights people have over the processing of information
Understand opt-ins, opt-outs and consent regarding communications
Learn whether to rely on consent or legitimate interests as your legal grounds for processing personal data
Know the challenges the GDPR poses to the marketing list industry and know what the risks are for buyers of marketing lists

Introduction and Background
GDPR for the Marketer
Definitions, Principles and the Law
Individual Rights
Consent
Information (Privacy) Notices

For organisations and groups

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